Do you have a new product or solution to bring into an existing market? Or perhaps you have an existing product that you want to introduce into a new marketplace or position with an entirely different set of potential buyers?
Have you thought about the impact that will have on your entire ecosystem? Who will be your supporters, who will have to change and who might stand in your way?
We have developed a four-phase market development process that is aimed at helping new or existing companies bring their products and services to the market. Each phase can be completely optimized to suit your business strategy, market conditions and of course your sales strategy.
Our Four Phase Market Development Process
Market RESEARCH
Market POSITIONING
Market Launch
Strategy
Marketing sizing, forecasting and needs analysis, including voice of customer surveys & interviews and fact finding.
Creating your strategic and tactical positioning, value proposition and competitive benchmarking
Providing you with lead generation, key contact introductions and a full launch strategy including production readiness and product launch
Market segmentation, go-to-market scenarios, distribution & channels, branding
“Great innovation starts with the ability to frame out problems that can be solved. With out profound knowledge, we are just drifting towards to the next thing, but with it, we can change the world.”